When the Bill & Melinda Gates Foundation moved to its new campus in South Lake Union five years ago, Seattle required a transportation demand program to be put in place. Using locally produced LUUM software they were able to develop an innovative internal system that reflects how their full-time employees work. Given that many are often travelling they instituted daily vs. monthly parking passes and financial incentives for ridesharing and other modes that are linked directly to payroll. In 2010, 88 percent of employees drove alone to their jobs.
Within one year of the new program, that number dropped to 42 percent and continues to decrease. There is evidence that the program has contributed to an overall decline in traffic in downtown Seattle and is now being replicated in cities like Washington DC, London, Beijing and New Dehli.