Folkman’s new firm will lead Albuquerque 2030 District effort

Courtesy Albuquerque Business First.

By Damon Scott

February 11, 2015

The man largely credited with the Albuquerque area's recent residential green building boom is heading up a new venture.Jim Folkman, the former longtime executive vice president of the Home Builders Association of Central New Mexico, said his firm — Foundation for Living — will lead Albuquerque's march toward a 2030 District designation.

The 2030 District movement has been building across the U.S. and internationally. It's a program that engages public and private building-sector allies to sign on to voluntary carbon-emission goals. Property owners share anonymous utility data and best practices while others give expertise and services to draw up district boundaries. Public partners support and promote the initiative because it often overlaps with their own missions. Albuquerque is considered an emerging 2030 District, joining cities like Seattle, Cleveland, Pittsburgh, Los Angeles and Denver.

Laurie Tarbell has been spearheading the Albuquerque effort for months and held the group's first exploratory committee meeting in Downtown in January. Tarbell is a designer and real estate developer— the vice president of Downtown ABQ MainStreet and co-owner of Downtown's Levitated Toy Factory with her husband, Jared, who is a founder of

The 2030 District movement has New Mexico ties. The man who first brought Albuquerque into the national 2030 District spotlight is Santa Fe resident Edward Mazria, the founder of Architecture 2030. The Architecture 2030 organization is headquartered in Santa Fe and is the force behind the 2030 District efforts.

Enter the highly-respected Folkman, who recently renamed his former organization — Foundation for Building — which provided third-party green building certifications under the Build Green New Mexico program, into the Foundation for Living.

"Laurie Tarbell and others who formed the exploratory committee came to us to explore the possibility of Foundation for Living assuming the role of organizing the [2030 District] as it moves forward," Folkman said. "We have reached a point in the last week or so that indicates that we will be doing just that." Folkman said his FFLi vice president Mike Cecchini, a builder and energy expert, would join him in the effort.

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